Raised by an adventure-loving active family in Newcastle, Jo was lucky enough to grow up in the Great Outdoors, mucking about on boats, hiking, mountain biking and skiing her way through childhood. She may have begrudged being dragged up hills as a child, but she spends her time doing exactly that now, and lives on her husband’s family farm in rural Northumberland.
She started her life here in 2006 as a placement student as part of her Travel and Tourism Management degree. She returned after university as a product manager, turning her passion for travel into her job and travelling the world setting up holidays for us. After running the company as General Manager for many years, Jo has stepped back to focus on raising her young family, but she is still here working part time.
Her first visit to the Arctic had her hooked. The excited howling of the huskies at Harriniva in Finnish Lapland where she first tried dog sledding, and the thrill of driving her own team of dogs, sealed the deal on winter activities. She also discovered the happy glow you get from a sauna and the thrill of ice bathing at Hotel Jeris where the lakeside spa was a real treat after a day spent in the wilderness.
Iceland was somewhere she found awe-inspiring. Snorkelling in a fissure between two tectonic plates and hiking on a glacier sprinkled with volcanic ash are not things you get to do every day.
Norway is one of her favourite spots at any time of year but staying there during the Midnight Sun was something she found simply magical.
Jo may be more office-based in the UK now, but she still visits our destinations on holiday and loves nothing more than enjoying new experiences and helping find ways to share them with our guests.
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